In my Consumer Behavior course at Samford University, I had the chance to work with my classmates on creating a product and its marketing campaign. We made "The Care Collective," a special care kit for different groups. In this project, I focused on studying the competition, checking out what other products were out there, and figuring out how we'd promote ours. As a team, we used marketing ideas, design, and product techniques to make it all happen! Click the link to view the presentation!
