Company: Porter Freight Funding
Role: Marketing Specialist
Location: Birmingham, Alabama
Date: 2024-2025
Experience: I had the opportunity to grow in various areas, including working with Salesforce, streamlining systems, building automations, and launching impactful email campaigns. I learned how to generate and nurture leads, build vendor relationships, and support both internal and external events, such as our Bird-N-Hand event, the truckersfinalmile.org fundraiser, and team holiday celebrations.
I am especially proud to have contributed to the transition of our marketing system to Salesforce Account Engagement, integrated SMS-Magic, and increased our Google reviews by over 30%, each a major project with lasting impact. Thank you to my team and our trusted partners for helping make it happen!
Software Used: Salesforce, Salesforce Marketing Cloud, HubSpot, Canva, Microsoft Cloud, Adobe Lightroom
